Product Taiwan Mobile Agnet J. Challenge Product (mobile ring tone official site ) revamp and to promote mobile ring tone downloads. Solution In order to revamp the music website and increase ring tone downloads, we combined event site and mobile operator systems to create an opportunity for consumers to interact with a famous Asian celebrity. TA could leave their phone numbers on the event site, and immediately receive a call from the celebrity. It seemed as if the celebrity was talking to them face-to-face through their computer monitors and cell phones. Using this unprecedented, interactive method, we attracted consumers to visit the official website for more download opportunities. Results ‧Conversion rate approach 15%, download amount doubled. ‧Youtube #92 Most Viewed - Entertainment ‧Youtube #47 Top Rated - Entertainment